We were there! Care for the elderly 2024 in Essen

From April 23 to 25, we visited the Altenpflege 2024 trade fair in Essen. But we weren't just there as visitors, we also had lots of great fragrance samples with us.

In hall 5 at stand G25, interested visitors to the trade fair were able to visit us and find out all about “Fragrance marketing in geriatric care”.

But what is scent marketing doing at a geriatric care trade fair?

Imagine the following: You enter a nursing home for the elderly somewhere in Germany, in the afternoon around 3:45 pm and your first thought is: ... mhh it smells delicious here.

Unusual, isn't it?

Even if no fresh coffee is steaming or delicious cakes are being baked, we add the tempting aroma of coffee and cake to the courses.

We presented ourselves for the first time at Altenpflege 2024 in Essen under the motto “Fragrances make you happy”. We deliberately don't just focus on essential oils, because there are many areas where it is simply a matter of creating a pleasant feel-good atmosphere or banishing unpleasant odors. Why shouldn't it smell like delicious cake and fragrant coffee in the common rooms or the cafeteria? We use food-safe aromas for such areas, as essential fragrance mixtures are not suitable here.

We have created the “ReimaCare” brand especially for medical facilities in the healthcare and nursing sectors. Our aim is to create a pleasant feel-good atmosphere for staff, visitors, patients and residents and to eliminate unpleasant odors through modern equipment technology and the use of exquisite fragrances.

ReimaCare makes work easier?

Working and living in social facilities such as retirement and nursing homes is a daily challenge for care staff and residents. Nowhere else do people encounter such diverse odor patterns, which can unfortunately include unpleasant smells. But for this reason, it should never smell of disinfectant, because a retirement or nursing home is the residents' home and not a hospital

Room scenting and effective odor removal can not only have a positive impact on the physical health of employees and residents, but can also have a positive effect on their mental health and help to reduce sickness rates and costs.

Targeted room scenting is of great importance as it can maintain the quality of care, improve the overall ambience and reduce costs at the same time. The use of fragrances can reduce stress and sickness rates in care homes for the elderly, which is a supportive strategy for relieving the burden on care staff

If you have any questions about "Scent marketing in geriatric care", please contact us. We will be happy to advise you